For years, security companies have used the long-standing practice of insurers offering discounts to homeowners who install security systems as a selling point. So it was only a matter of time before security and insurance companies would create formal partnerships with benefits to all parties. Two such partnerships were announced recently, with large-scale insurers to provide additional benefits and incentives to each other’s customers.

ADT, at the top of the SDM 100 report of the largest security companies ranked by their recurring monthly revenue, has teamed up with State Farm, the largest property and casualty insurer in the United States, according to the National Association of Insurance Commissioners (NAIC). The deal with allow ADT to provide special offers on its ADT Pulse home security and automation solution, including a free in-home security consultation, 24/7 monitoring and custom installation with a six-month money-back guarantee.